Digital Marketing Manager
Client Services – Southlake, Texas
NOTE: Inprov has transitioned to a hybrid in-office and work from home option for its team members. We do recommend that applicants live within commuting distance of Southlake, Texas. Moving allowances are offered on a case-by-case basis.
JOB SUMMARY
The Digital Marketing Manager will oversee the day-to-day management of multiple digital marketing initiatives and help support campaigns strategically to meet client goals.
The Digital Marketing Manager should have at least 5 years of experience in a similar marketing role. They should also have a bachelor’s degree in marketing or business. Certifications in Google Analytics, AdWords and other social media certifications are preferred but not required. Digital marketing managers should be experts in all things that involve the digital presence of a company/brand from social media to e-commerce and have an omni-channel marketing mentality. They must have the ability to juggle multiple projects and stay on top of all of them.
RESPONSIBILITIES
- Support digital advertising (primarily), email, and social media campaigns for the clients of Raincloud Media
- Present / lead internal team meetings and external client meetings
- Create omni-channel digital strategies to meet goal(s) of client(s)
- Identifies critical conversion points and drop off points and optimizes user funnels
- Collaborate with digital advertising specialists, social media specialists, email specialists, and web development team to execute campaigns
- Strategize and speak to the design, UI/UX of client(s) websites and campaign landing pages
- Maintain consistent brand messaging throughout all platforms
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media, digital advertising, web, and email trends/industry updates
QUALIFICATIONS
- Bachelor’s degree in marketing or business
- 5+ years’ experience in similar marketing role
- Great problem-solving skills
- Deep knowledge of web design principles
- Solid understanding of eCommerce, PPC, SEO, and SEM
- Proficient in MS Office Suite, including Outlook, Excel, and Word
- Proficient in Google Analytics and other marketing platforms
- Ability to identify long term trends in data
- Great communication skills and the ability to story tell/present
- Strong project management skills
BENEFITS
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
PERKS
- Ability to work from home Tuesdays and Fridays
- Employees can close up an hour early every Friday
- Flexible schedules
- Moving allowances offered on a case-by-case basis
- Coffee machine and regularly stocked snack pantry located in breakroom
CULTURE
- Approachable, accessible management
- Serving clients making a real-world impact
- A Christian-centered environment that emphasizes relationships and puts family first
WHO WE ARE:
Raincloud Media is a digital marketing agency specializing in social, email, and web-based advertising. Our clients are businesses, Christian ministries, and non-profits worldwide. We come to work every day knowing what we do makes a difference; and we passionately serve our clients, as well as one another.
